love: benedict cumberbatch, princess arigato “arri” iyer, amma, appa, plants, my bachelor pad, rahul dravid,  kites, paintings, tyrion lannister, history, cartography, filter coffee, cheese, zakir hussain, stationery, stories, conversations, ideas, love notes, cotton, coffee mugs, banoffie pies, chocolates, snakes, conspiracy theories, movies, books,  meryl streep, bath salts, massages, pune, wind-chimes, candles, lamps, cushions, flights

faith: myself, family, a chosen few good humans, my gut, my landlords, tomorrow, sun, intelligence, revolution, universe, virat kohli, arvind kejriwal, mumbai.


archanā is a 3rd generation gujarati, born into a thorough-bred tam-brahm family. identity-crisis is her middle name. she speaks better gujarati than tamil. archanā started her career with equinox as an intern on happy dent – chandelier, followed by a 6-year long association with the company under sumantra ghosal and ram madhvani. her training and work experience was, however, not limited to advertising alone. she got to work on feature films, documentaries & music videos as well. she continued as an assistant director till 2016. it was then that she found herself on the crossroads of her next career move – direction or production. she chose production as she realized that she was better at facilitating a filmmaker than being one herself. she joined q.e.d as a senior producer and produced for dadu, amit masurkar, nikhil chalam, et al. she’s been happily producing ever since.