PRAKATA HET YAAD
Packaging for short film.
Prakata Het Yad, a film in gibberish, is a cynical look at modern day urban India living in a near psychosis of being steeped in westernism outwardly yet inwardly, afraid to lose its ritualism. The unusual title is an anagram of “A day at the park”, keeping in sync with gibberish style of the film. The striking colorful imagery and the gibberish style have been my design inspiration.
Prakata Het Yad poster at IIFLA (Indian Film Festival of Los Angeles) with the Film’s Director