BRAND IDENTITY DESIGN FOR A SOUND RECORDING STUDIO – CRASTOS This is a story of talented sound designer, Arun Crasto’s strife and passion to start his own recording studio. It’s his sheer skill and struggle that made us christen his studio CRASTOS. The name & story of Crasto gave the brand CRASTOS quiet a revolutionary personality, which opened up an interesting visual scape. The challenge was to create a balance between the 3 aspects of the brand’s personality: The revolutionary, the skilled & the technological savvy side and the amiable side
To represent CRASTOS struggle we thought of recreating Arun Crasto in Che Guevara’s Image, taking his revolutionary ideals ahead. We managed to convince him to shoot in costume, and added a twist of the headphones