This is a story of talented sound designer, Arun Crasto’s strife and passion to start his own recording studio. It’s his sheer skill and struggle that made us christen his studio CRASTOS. The name & story of Crasto gave the brand CRASTOS quiet a revolutionary personality, which opened up an interesting visual scape. The challenge was to create a balance between the 3 aspects of the brand’s personality: the revolutionary, the skilled & the technological savvy side and the amiable side.
We represented CRASTOS struggle by recreating the Che Guevara’s Imagery with Arun Crasto. We shot Arun in similar costume and added a twist of the headphones.
SYMBOL: I created a symbol of the Red Star, which also looks like the letter ‘A’, (inspired by symbol of the red star on Che Guevara’s beret, first used by the Red Army in Russia since after the revolution in 1917). To wear such a symbol would suggest one is also a revolutionary ready to fight and shed ones blood.
Then I converted that photo image into a vector graphic and added the Red Star symbol on the beret to complete the whole rebel image that we were seeking.
LOGO: The symbol got beautifully integrated in the logotype replacing the letter ‘A’ of CRASTOS. The Logotype with contemporary square font with rounded edges, reflects the softer amiable side of Arun.
SUPER GRAPHIC: I created a pattern of red rays emerging from the centre reflecting the sound vibrations and kind of a revolutionary movement.
All the brand elements came together creating an interesting brand unit for CRASTOS.
CRASTOS RECORDING STUDIO.
LOGO IN 3D ON THE STUDIO ENTRANCE WALL.
CRASTOS CEILING: Collaborating with the Interior Designers we created the brand’s super-graphic pattern on the studio’s ceiling with the Red Star symbol in the centre.
The red rays were created with aluminum shafts that met in the centre on the circle.
In the circle centre, we made a Red Star symbol of acrylic material with LED Lights inside.
The LED lights also went around the circle, giving the feel of the sunlight rays when lit.
CRASTOS COFFEE MUG
I painted the Crastos unit sans the logo, on an empty alcohol bottle and filled it with salt to ward off all the negative energies. I gifted him this on the opening of his studio. “May success be with you always!”